When someone asks an AI about your brand, who's writing the reply?
We all know the summer can be a little slow. So, why not use the time to upskill yourself in something that doesn't require a whole lot of work, but will have a massive impact?
Educate yourself about GEO and how exactly PR teams can effectively win AI visibility for their brand. To save you time, we've put all the resources in one place for you.
The playbook, broken into short, mark-as-done sections.
8 quick questions. Get pointed to the exact resource for each gap.
Tick off the practical steps as you take them.
Every link from the playbook, sorted for quick access.
Take the pen back.
GEO (Generative Engine Optimisation) is the practice of making sure AI tools like ChatGPT, Perplexity and Google's AI Overviews pick up your content and represent your brand right. Where SEO was about climbing the rankings on a results page, GEO is about becoming the source the AI trusts, quotes and summarises when someone asks about you.